Did You Know You Can Split Test Email Subjects?
Did You Know You Can Split Test Email Subjects?
A strong email subject line can make or break your open rates. Research shows that nearly half of all email opens happen because of the subject line alone [source]. With HighLevel’s built-in email split testing feature, you can find out what works best before sending to your full list..
Here’s how it works:
✅ Enable A/B Testing inside the email builder
✅ Choose to test either subject lines or email content
✅ Set your test duration (30 minutes to 24 hours)
✅ Add up to six variations of your subject line
✅ Select a winning criteria: Unique open rate or unique click rate
✅ Once the test is complete, the best-performing subject line is automatically used for your list
Even Faster with AI
You can also use Content AI to generate subject line variations, making the process even easier.
Why Use This?
Instead of guessing which subject line will get the most engagement, let real data decide. Whether you’re sending promotions, newsletters, or follow-ups, this feature helps maximize open rates and engagement without extra effort.
If you’re not already testing your email subject lines, now’s the time to start. Give it a try inside your next campaign.
Login or start a free trial today!
.png)