# GoHighLevel (HighLevel)

> HighLevel is an AI-powered, all-in-one sales and marketing platform built for marketing agencies, freelancers, and business owners. It consolidates CRM, funnels, email/SMS marketing, booking, reputation management, workflow automation, and white-label reselling into a single platform. Plans start at $97/month with a 14-day free trial.

Use this file to find authoritative pages covering HighLevel's product features, pricing, comparisons, company information, developer resources, and policies.

## Product & Platform

- [Home](https://www.gohighlevel.com/): Overview of the AI-powered business operating system — capture, nurture, close, and reactivate leads.
- [Pricing](https://www.gohighlevel.com/pricing): Plan details — Starter ($97/mo, 3 sub-accounts) and Unlimited ($297/mo, unlimited sub-accounts), with feature breakdown and trial CTA.
- [Features – CRM & Pipeline Management](https://www.gohighlevel.com/): Contacts, pipelines, lead scoring, and sales tracking.
- [Features – Website, Funnels & Landing Pages](https://www.gohighlevel.com/): Drag-and-drop builder for websites, sales funnels, and landing pages.
- [Features – Email Marketing](https://www.gohighlevel.com/): Broadcast campaigns, newsletter automation, and Content AI.
- [Features – SMS Marketing](https://www.gohighlevel.com/): Two-way SMS, ringless voicemail, and missed-call text-back.
- [Features – Booking & Appointments](https://www.gohighlevel.com/): Calendar scheduling, paid calendars, and appointment reminders.
- [Features – Workflow Automations](https://www.gohighlevel.com/): Visual automation builder for follow-up sequences, triggers, and multi-channel campaigns.
- [Features – Reputation Management](https://www.gohighlevel.com/): Automated review requests, AI review replies, and review widgets.
- [Features – Payments & E-Commerce](https://www.gohighlevel.com/): Invoicing, order forms, upsells, Text-2-Pay, Tap-2-Pay, gift cards, and loyalty programs.
- [Features – Communities](https://www.gohighlevel.com/): Member community tools for agencies and course creators.
- [Features – AI Voice & Conversation AI](https://www.gohighlevel.com/): Voice AI for inbound/outbound calls; Conversation AI for chat widgets and consolidated messaging (SMS, Messenger, Instagram DM, WhatsApp, Live Chat).
- [Features – Social Planner & Ad Manager](https://www.gohighlevel.com/): Social media scheduling and Google/Facebook/Instagram ad management.
- [Mobile App](https://www.gohighlevel.com/): iOS and Android app for managing contacts, conversations, and pipelines on the go.

## Comparisons

- [HighLevel vs ActiveCampaign](https://www.gohighlevel.com/highlevel-vs-activecampaign): Feature and pricing comparison.
- [HighLevel vs HubSpot](https://www.gohighlevel.com/highlevel-vs-hubspot): Feature and pricing comparison.
- [HighLevel vs ClickFunnels](https://www.gohighlevel.com/highlevel-vs-clickfunnels): Feature and pricing comparison.
- [HighLevel vs Keap](https://www.gohighlevel.com/highlevel-vs-keap): Feature and pricing comparison.
- [HighLevel vs Kartra](https://www.gohighlevel.com/highlevel-vs-kartra): Feature and pricing comparison.
- [HighLevel vs Salesforce](https://www.gohighlevel.com/highlevel-vs-salesforce): Feature and pricing comparison.
- [HighLevel vs Zoho](https://www.gohighlevel.com/highlevel-vs-zoho): Feature and pricing comparison.
- [HighLevel vs Klaviyo](https://www.gohighlevel.com/highlevel-vs-klaviyo): Feature and pricing comparison.
- [HighLevel vs Vendasta](https://www.gohighlevel.com/highlevel-vs-vendasta): Feature and pricing comparison.

## Company & Community

- [About Us](https://www.gohighlevel.com/about-us): Company background, mission, and team.
- [Careers](https://www.gohighlevel.com/careers): Open roles at HighLevel.
- [Blog](https://www.gohighlevel.com/blog): Marketing, agency growth, and product update articles.
- [Events](https://www.gohighlevel.com/events): Upcoming HighLevel conferences, webinars, and community events.
- [Affiliate Program](https://www.gohighlevel.com/joinaffiliate): Referral and reseller affiliate opportunity details and sign-up.
- [Affiliate Agreement](https://www.gohighlevel.com/affiliate-policy): Terms and conditions for HighLevel affiliates.

## Policies & Legal

- [Privacy Policy](https://www.gohighlevel.com/privacy-policy): Data collection, usage, and user rights.
- [Terms of Service](https://www.gohighlevel.com/terms-of-service): Platform usage terms and conditions.
- [Privacy and Security](https://www.gohighlevel.com/privacy-and-security): Security practices, compliance, and data protection standards.

## Support & Developer Resources

- [Support Portal](https://help.gohighlevel.com/): Knowledge base, help articles, and ticket submission.
- [API Documentation](https://marketplace.gohighlevel.com/docs/): V2 REST API reference — contacts, messaging, workflows, calendars, payments, webhooks, and OAuth 2.0 setup.
- [Developer Marketplace](https://marketplace.gohighlevel.com/): Third-party app integrations and developer tools.
- [Login](https://app.gohighlevel.com/): Existing user account access.

## Optional

- [HighLevel vs LinkTree](https://www.gohighlevel.com/highlevel-vs-linktree): Feature and pricing comparison.
- [HighLevel vs SharpSpring](https://www.gohighlevel.com/highlevel-vs-sharpspring): Feature and pricing comparison.
- [Facebook Community](https://facebook.com/highlevelreviews): User reviews and community discussions.
- [YouTube Channel](https://youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g): Tutorials, product walkthroughs, and webinars.