What we do

One system. Every stage of growth.

HighLevel unifies the core systems businesses need to capture leads, nurture conversations, close revenue and build long-term customer relationships, with AI embedded across the entire system.

Our story

Built by people who understood the problem firsthand

HighLevel was created to solve a challenge agencies and business operators knew too well: too many tools, too much complexity and too little visibility into what was actually driving growth. What began as a solution to unify the modern marketing and sales stack has grown into an AI-powered system trusted by agencies, entrepreneurs and teams around the world.

From the beginning, HighLevel has focused on one idea: give businesses the technology, automation and flexibility they need to build stronger client relationships and run smarter operations. Over time, that vision expanded from a powerful agency platform into a broader business operating system designed to support lead generation, communication, conversion, retention and recurring revenue inside a single ecosystem.

Today, HighLevel continues to evolve alongside the businesses it serves, with a focus on speed, simplicity and scalable growth.

HighLevel history

Powering businesses worldwide

2018

HighLevel was founded by Shaun Clark, Varun Vairavan and Robin Alex with a mission to transform digital marketing by giving agencies the tools to automate, scale and deliver stronger results for their clients.

2019

Public launch with 1,000+ customers. Team grew to 26 members across 7 countries.

🚀 Funnel Builder

2020

Supported 5,000+ customers during global uncertainty. Focused on tools to help agencies survive the pandemic.

🛠 SaaS Mode

2021

Grew to 10,000+ customers. 1,500+ SaaSPRENEURS generated $32M in direct revenue.

⚡ Enhanced SaaS Features

2022

Surpassed 20,000 customers. Helped generate more than $200M in customer revenue.

🏆 SaaSPRENEUR Awards

2023

Exceeded 60,000 customers and $1B in revenue. Innovation driven by community guidance.

🌎 Multi-language & E-com

2024

Major AI expansion. 2.3 billion leads and 505 million opportunities managed.

🤖 AI Employee

2025

Powering 2.2 million businesses. Facilitating 6.9 billion leads and $4.2 billion in sales.

📈 Advanced Workflows

Co-Founders

The people who started it.

Shaun Clark

Co-Founder

Varun Vairavan

Co-Founder

Robin Alex

Co-Founder

Leadership Team

Shaping what's next.

Joyce Boss

Chief Financial Officer

Q Hamirani

Chief People Officer

Sean Kim

Chief Product Officer

Jolene Marshall

Chief Legal Officer

Brand Kit

Official brand assets

Looking for official HighLevel brand assets? Visit our brand kit for approved logos, boilerplate copy and other downloadable resources for media, partners and marketing use.