Will Craig: LevelUp Exhibitor: Signal House talks about helping agencies send SMS at scale
Most agencies meet the telecom layer at the worst possible moment: a client campaign gets rejected, or messages quietly stop landing and nobody can say why. Will Craig has spent his career on the other side of that problem. His view is that SMS performance is decided long before the first send, in how the brand is registered, how the campaign is classified and how the numbers are provisioned. Get that foundation right and the messaging strategy has something to stand on.
Will Craig brings nearly a decade in messaging and voice. He led operations at a fast-growing CRM company before co-founding Signal House, an SMS and voice provider built for businesses and agencies. His work covers:
A2P registration and 10DLC approvals for agencies managing many client brands
Toll-free and short code messaging, plus the deliverability practices that keep volume flowing
Direct carrier relationships and the infrastructure decisions agencies rarely see
In this Spotlight Session, Will breaks down:
How to simplify A2P registration for your agency and your clients
How to build a stronger SMS messaging strategy once registration is handled
What the telecom infrastructure behind client communications really means for your delivery rates
His story reinforces one thing: the boring setup work at the registration and infrastructure layer is what makes SMS scale.
Will and the Signal House team will be on the floor at LevelUp 2026, October 26 to 29 at the Hilton Anatole in Dallas, taking registration questions in person.
👉 Get your LevelUp 2026 ticket → http://www.gohighlevel.com/wlc_lu
