Dakota Routh: LevelUp Exhibitor: Agency Support talks about how to grow a HighLevel agency
Most agencies start with the software. Dakota Routh starts with the problem. His view is simple: find something a business owner is genuinely losing money on, sell the fix and use HighLevel to deliver it. The platform becomes the engine behind the promise you already made.
Dakota Routh is the CEO of Agency Support For HighLevel. He built an eight figure fitness chain before entering the HighLevel ecosystem and he takes the stage at LevelUp 2026 as both a speaker and an exhibitor. His track record includes:
Three time HighLevel SaaSPRENEUR Award winner
LevelUp 2026 speaker, live on stage in Dallas this October
Founder of a white label support company serving HighLevel agencies
In this Spotlight Session, Dakota breaks down:
How to identify a client problem worth charging real money to solve
The sales, support and delivery infrastructure an agency needs before growth breaks it
How he moved from running an award winning SaaS agency into white label support and what that shift taught him about where agencies actually leak time
He also answers the two questions new agency owners ask most: what he got wrong when he first launched his HighLevel SaaS, and where a brand new agency should put its attention in the first 90 days.
His story reinforces one thing: agencies scale when the offer solves something expensive and the system behind it can carry the delivery.
Catch his full session live at LevelUp 2026 in Dallas, October 26 to 29.
🎟️ Get your ticket → http://www.gohighlevel.com/lup_dktblog
